As part of OKX’s partnership with Manchester City, we launched an interactive experience, Playforthecity.com, allowing fans to personalize digital avatars in Man City training kits and pre-match apparel. The campaign debuted with a hero video featuring top players as giant avatars navigating Manchester, driving excitement for fans to create and share their avatars. A multi-channel rollout during the Man City vs. Arsenal match amplified reach, encouraging engagement through social sharing and a prize draw. Fans could integrate their avatars into 4,000+ games and apps.